But increasingly, fewer of us are making time to read. With so many forms of entertainment at our fingertips, reaching for a book can feel like a chore. Something we should do, but don’t really want to do.

 

But we believe it's just a matter of shifting the focus. So for the National Year of Reading in 2026, we're bringing reading to where culture is.

We believe reading is a powerful plug-in to the things you already love – a great way to go deeper into your existing passions. Put simply we say: ‘if you’re into it, read into it’.

We’re asking the nation to Go All in and see how reading in all its forms can unlock more of what you love – whether it’s music, baking, family time, films, sci-fi or… anything.

Whatever you're into. ​

Get ready to GO ALL IN.